Event Planning & DecoratingPalm Beach County, FL

Two Brands, One Van

Designed and installed a consistent fleet identity for a growing service company.

The Problem

Alexa, a seasoned balloon artist in Palm Beach County, reached out to us after finding us on social media. After years of growing her business, she was finally investing in her very first company vehicle. There was one challenge. In addition to promoting her established balloon décor company, she was launching a second business—Gender Reveal Palm Beach. Both brands needed to share the same van while maintaining their own identities and remaining easy to understand for potential customers.

Diagnosis / Discovery

Marketing two businesses on one vehicle can quickly become overwhelming. Without a clear strategy, competing colors, logos, and messaging can leave the vehicle looking cluttered and confuse potential customers. Fortunately, Alexa had already invested in strong branding. Both logos were professionally designed and shared a similar visual style, making it possible to create a cohesive vehicle despite using opposite color palettes. Instead of forcing both brands together on every panel, we gave each business its own dedicated side of the van. - The passenger side highlights the balloon décor business with elegant pink - accents. The driver side introduces Gender Reveal Palm Beach using complementary blue accents. - The rear of the van brings both businesses together into one cohesive design, allowing customers to immediately understand the relationship between the two companies.

The Solution

Using custom van decals and vinyl lettering, we designed a layout that lets each business stand on its own while still feeling like part of the same family of brands. Clean typography, consistent spacing, and intentional color placement keep the graphics easy to read whether the van is parked or driving throughout Palm Beach County. The finished design gives Alexa a professional marketing vehicle that promotes both businesses without competing for attention, helping introduce her newest venture while strengthening the brand she's already built.

Deliverables